The Central Conference of American Rabbis, Reform Judaism’s rabbinic professional leadership organization, is home to more than 2,000 Reform rabbis across North America and beyond. And while Reform rabbis wear many hats, often at the same time—Torah scholar, officiant, pastoral counselor, chaplain, educator, organizational leader, activist—they also serve in a wider range of settings, changing the shape of the sacred work of the rabbinate with innovative new visions for Jewish communal life.
We’re proud to share the stories of CCAR members who are taking our ancient Jewish traditions and imaginatively and courageously building new programs, practices, collaborations, communities, and transformational approaches to Reform Judaism. We’re also sharing how, even in dark times, so many CCAR members find joy as rabbis, and we share their hopes for the future of the Reform rabbinate and Reform Judaism.

Rabbi Jill Avrin was ordained by Hebrew Union College-Jewish Institute of Religion in 2013. After a decade working as a congregational rabbi, she ventured out on a mission to create YourJewish, a Minnesota-based Jewish nonprofit that focuses on community outreach to engage local Jews in creative programming, life cycle options, and group gathering.
Here, she shares her innovative approach to communal engagement (with challah!), the words that inspire her work, and her hopes for the a bright Jewish future, despite our many hardships.
How do you describe your approach to the rabbinate?
As the child of an interfaith and unaffiliated family, my decision to pursue the rabbinate was grounded in a desire to serve those who grew up like me, on the margins of the organized Jewish community. I strive to be a rabbi who opens doors and invites people in, wherever they are on their Jewish journey. My rabbinate is one of validation and affirmation. I want people to know that affiliation, level of observance, or Jewish literacy do not make a person more or less Jewish than anyone else.
As a rabbi, I hope to help people find ways to connect to Judaism and other Jews in ways that make sense to them without making them feel guilty that they are not doing enough or giving enough. I believe that there are many ways to develop a sense of community and belonging, and I hope my rabbinate will serve as a central gathering space for those who have yet to find their place.
What is your rabbinic motto or words that guide your rabbinate?
First: Olam chesed yibaneh. I have always centered the value of kindness in my life, in my parenting, and in my rabbinic work; and one of the proudest moments of my career was when someone told me that kindness is my superpower. In my rabbinate, I express kindness by being gentle, affirming, and inclusive of those seeking to engage in Jewish life and believe that this basic value can often be the determining factor in whether someone will return to a Jewish space a second time.
Second: Im tirtzu ein zo agadah. I have always been inspired by the courage of those who came before me to do something that nobody thought could ever be done. In my rabbinate, I lean in to trying new things, taking risks, and experimenting with new ways of gathering and connecting. To me, being a Reform rabbi means adding to the canon of Jewish literature and the canon of Jewish experiences of those who came before me. Judaism has always been a religion of innovation, and the only way we will survive is if we continue to try new things, trusting in ourselves, and our communities. If we will it, it is no dream, and if we build it, they will come.
“I have eternal hope for the future of the Jewish people and believe our best days are ahead of us.”
Can you describe a way in which you’ve been innovative in your career?
I’ve looked for opportunities to innovate throughout my career, but there’s no doubt that YourJewish is a reflection of my highest expression of innovation. On a broad scale, I’m introducing a new model for organized Jewish life, centered around individual and small group engagements that occur in creative spaces across the Twin Cities. I’ve been working on launching four demographic-based small groups that meet in people’s homes and creative venues across the cities.
One innovative program I’m particularly proud of is my initiative to engage in outreach at local fairs and festivals. This initiative takes the idea of “meeting people where they are” literally by setting up a pop-up tent at secular festivals. Instead of promoting a program that I hope people will register for, I show up at a venue that gets thousands of attendees. I have a station for challah braiding, and I bake the mini challot that people can braid on the spot in a pizza oven. While the challah is baking, I have an opportunity to engage in meaningful dialogue about Judaism through an “ask the rabbi” format.
In only a few hours of sitting at a local festival, I engaged hundreds of people who are living on the margins of the Jewish community, some of whom were looking for opportunities to learn and do more. I had so many people come up to me who wanted to share with me that they have Jewish ancestry, but have never practiced themselves, or who have a roommate who is Jewish and have always been fascinated by the religion. Many of the people who stopped by later met with me for coffee or signed up for one of my programs or small groups. I am currently scaling this effort in a way that expands my outreach and provides greater opportunities for Jews on the margins, and those interested in Judaism to connect with Judaism.

How has your rabbinate evolved throughout your career?
I was ordained in 2013 and began my rabbinic career in the role of rabbi educator at Bet Shalom Congregation, a Reform synagogue in the Twin Cities, where I worked in college as a religious school teacher. In 2016, I transitioned to the role of associate rabbi, where I had an opportunity to connect with all age demographics at my congregation in every area of rabbinic life.
During those ten years, I had the incredible gift of working in a supportive environment where I could learn, grow, experiment, and lead as a valued member of the staff. I got a taste of all aspects of congregational rabbinic life, taking advantage of everything that comes with working on an incredible clergy team, while also having a portfolio that enabled me to pursue my own passions.
These ten years served as a foundation for me to learn from mentors, find my voice as a rabbi, discover my strengths and passions, and consider how I might develop a vision of my own when the time was right. I know that I would never have been able to launch YourJewish without the years of experience I had at Bet Shalom, and I’m grateful for those precious years as a congregational rabbi.
Now, in year two of YourJewish, I’m building off an initial year of visioning, strategic planning, and pilot programs and am excited to be launching a wider array of engagement opportunities. I feel so grateful to have such an incredible network of supporters who are helping me turn this vision into reality.
What do people find unique, unusual, or surprising about your rabbinate?
There are a large number of people in the Twin Cities who’ve been surprised to learn that I am still a rabbi even though I no longer work at a synagogue. I’ve had many people ask me questions like, “How does it feel now that you are not a rabbi anymore?”
The work I’m doing now is of course every bit as rabbinic as the work I was doing as a congregational rabbi, so I see these questions as an opportunity to help folks expand their understanding of what it means to be a rabbi and what rabbinic work looks like. In the Twin Cities, only 30 percent of Jewish households affiliate with a synagogue, and every time I share that small piece of data, people are surprised.
I love data and have found that once people understand the numbers, they recognize the need for the type of rabbinate I’m building.
What is the most rewarding aspect of your rabbinate?
Being invited into the most sacred moments in people’s lives, whether that is a life cycle event like a wedding, baby naming, b’ mitzvah, or funeral, or a pastoral moment. I have always felt so humbled, connected, and spiritually transformed by the opportunity to be with people, and guide them through the most sacred moments of their lives.
What brings you joy in your rabbinate?
Seeing other people connect to Judaism with joy and meaning. I love that spark in folks eyes when they have an “aha” Jewish moment. I find so much joy in bringing other people close to Judaism and other Jews. Some of my greatest moments of joy and fulfillment have come when I learn that a connection I made, sermon I gave, or class I taught, influenced somebody’s life in a meaningful way. This is what it is all about for me.
What excites you or makes you feel the most hopeful about the future of your rabbinate?
I have eternal hope for the future of the Jewish people and believe our best days are ahead of us. This hope comes from so many places. It comes from the data I’ve relied on in building my organization that reports just how many people there are who love being Jewish and who are looking for new ways to connect. It comes from the hundreds of conversations I’ve had with people who are excited about the work I’m doing, and the work that others are doing in my area to make Judaism more vibrant. It comes from the inspiration I feel from my rabbinic colleagues, both here in the Twin Cities, and around the country who are out there making a difference. Despite the pain our people have suffered in Israel, along with the growing antisemitism in America, and the inner divisions that exist in our communities, I believe we have no other choice but to be hopeful for our future. The love, unity, and engagement I’ve seen this year is inspiring and helps give me hope that we can overcome the many challenges ahead.
